Originally posted on the Simple engineering blog; also presented at PyOhio 2016 and CloudDevelop 2016
Early in 2014, Simple was a mid-stage startup with only a single analytics-focused employee. When we wanted to answer a question about customer behavior or business performance, we would have to query production databases. Everybody in the company wanted to make informed decisions, from engineering to product strategy to business development to customer relations, so it was clear that we needed to build a data warehouse and a team to support it.
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